touched by those who quit and those who overcome obstacles to
success. "Attrition" is a term that describes the "people who
quit." I utilize the term "attrition" most often when I am
talking about subscribers who leave a newsletter's member list,
while others discuss the term in regards to people who quit
business opportunities to pursue greener pastures.
Silly Cows and Three-Year-Old Logic
I grew up in rural America, so I fast caught on to the phrase,
"the grass is always greener on the other side of the fence."
Those silly cows can be in a field full of lush, green grass, but
it never fails that many of them will strain against the barbed
wire fence to reach out for that brown grass outside their
enclosure.
My three-year-old once explained to me, "Cows do not have any
brains." I told him that of course cows had brains. He insisted
they did not. I asked what made him so sure, and he responded,
"Well, they don't know how to talk." Ah, the beauty of a
child's logic.
Success Online Begins With Commitment
Far too many people on the Internet have yet to figure out how to
succeed online, but they are experts in how to quit, before they
ever give themselves a chance to succeed. Someone once told me
that in network marketing, 80% of all new sign-ups quit one
opportunity and move on to the next one, after only two weeks.
That is one heck of an "attrition rate".
Success online begins with the acceptance of one simple word,
"commitment". Followed closely by commitment is investment. One
must invest their time, their heart and soul, and sometimes their
financial resources, in order to find the success they desire for
themselves.
When I started my current business in 2001, quitting was not in
my vocabulary. I started my business with the commitment to stick
to my task until I found the success I desired. In March of 2005,
I quit my day job (which required 65 hours most weeks, and 90+
hours per week during December) and risked it all on my own
belief that I had laid the foundations that would make me
successful in the long run. My revenues last year were three
times higher than what they were, in the year that I quit working
for other people.
After starting my online business, I kept my job for another
three-and-a-half years, and then I went solo. I have been flying
solo for just over three years now, and each year since leaving
my job, I have been met with sales that continue to climb.
I recently did an analysis of my business' growth over the years
since I started it. In four of six calendar years, my business
grew by more than 100% in just twelve months. For those of you
who are not math-savvy, that means my sales doubled in four of
six years - it tripled its sales in its first full year (against
a partial-year), and it doubled its sales in its third, fourth
and fifth years of operation. My business is in its seventh year
of operation. I will have my seventh year anniversary in October
of 2008.
Overcoming All Obstacles In Your Path
If I had quit my business opportunity after only two weeks like
most people do, I would still be working a job 65 hours per week
at a job I mostly hated. But, because I was willing to do what
was required to overcome the obstacles in my path, I now work
from my home, available to my children when they need me. I was
glad to leave the job world behind, especially during the
Christmas shopping season when I had been required to work 90+
hours per week.
Even now as I write this article, my five-year-old is sitting
behind me in my chair as he is fond of doing, and he is watching
Spongebob Squarepants as I type. I listen to Spongebob more than
I watch it, but I have to tell you, it is truly a funny cartoon.
Spongebob's writers realize that mom and dad watch the show too,
so they have been kind enough to include jokes that mom and dad
can appreciate too.
Obstacles Fall When You Approach
Commitment, investment and overcoming obstacles will deliver you
to success online, but "belief" will carry you forward to
greatness. When you begin to believe that certain good things
will come your way, the laws of the universe will stand behind
you and elevate you to greatness.
The following book titles should be required reading for anyone
who strives for greatness in life:
* "Think and Grow Rich" by Napolean Hill
* "The Laws of Success" by Napolean Hill
* "The Magic of Thinking Big" by David J. Schwartz
* "Think BIG and Kick Ass in Business and Life"
by Donald J. Trump and Bill Zanker
* "See You At The Top" by Zig Ziglar
Each of these books addresses the concept of creating and
possessing a real "belief" in yourself and your potential for
success. "The Magic of Thinking Big" is my personal favorite,
although the book "Think and Grow Rich" runs a close second
place for me.
When you strive for a goal, you can reach it with a lot of hard
work. But when you believe that your goal will absolutely be
achieved by you, call it "faith" if you will, then there is
nothing that could stop you from achieving your hearts' desires.
As you gain levels of success in your business and life, you
really should use those successes to strengthen your "belief"
in yourself and your capabilities. At first, the "ownership of
success" will be hard to accept. But, if you continuously apply
your success to the foundations of your belief, you will
eventually know in your heart-of-hearts that success is yours to
possess.
Do Not Be A Quitter
After two years of failure online, many people will quit this
online thing and declare to all of their friends and family that
no one can succeed online. The declaration will be made as if to
assure the listener that if the speaker could not do it, then no
one can.
Let me assure you of one thing. If you try to find success online
in the same way that the speaker did, then you too will surely
fail. But if you pick a target, commit yourself to reaching for
the target, invest yourself fully in achieving your goals,
overcome all obstacles that will stand in your way, and finally,
believe that success is yours to possess, then you will succeed
online as many of us have already done and continue to do today.
I will sign-off by swiping a book title from Zig Ziglar, "See
you at the top."
Author:
Bill Platt has been providing article marketing to his clients
since 2001 at: http://www.thephantomwriters.com/ He offers
ghost writing and article distribution services. With lots of
experience writing articles that attract publishers, readers,
traffic and sales to his website, Bill wrote an ebook to share
the secrets of his article writing success. It can be found at:
http://thephantomwriters.com/ebooks/article-marketing-traffic.html
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